Dear ALISAYS Community,

We're thrilled to share some exciting news from TikTok and Estée Lauder! TikTok has announced a groundbreaking partnership with Estée Lauder to empower and support beauty creators through The Catalysts program.

What is The Catalysts?

The Catalysts is a visionary incubator program designed to spotlight emerging talent in the beauty industry who are poised to innovate and disrupt. It celebrates the diverse beauty community on TikTok, which has played a pivotal role in reshaping beauty standards and narratives worldwide.

Why The Catalysts?

In the words of Shana Randhava, Senior Vice President of New Incubation Ventures at Estée Lauder, "Founding a beauty brand today goes beyond traditional business acumen; it's about crafting narratives, building communities, and shaping conversations." This program aims to identify and elevate visionaries who are not only creating products but also pushing boundaries through creative storytelling.

What You Need to Know:

— Application Details: Applications opened on June 25, 2024, and will close on August 4, 2024, 11:59 PM ET.

— Applicants must submit their ideas and business plans through a TikTok video using the hashtag #JointheCatalysts.

— Prizes: Two winners will receive up to $250,000 in financial backing, along with mentorship and project assistance from industry leaders.

How to Apply:

If you're passionate about beauty innovation and have a fresh perspective to share, this is your chance!

Here's how to get involved:

^{The Details:}

Applications for The Catalysts program opened globally on Tuesday, June 25th, 2024. The two winners will be revealed in October 2024 at at a final event in Paris.

• Categories: The program welcomes ideas across various beauty sectors including makeup, skincare, haircare, fragrance, and more. Additionally, creative storytelling concepts like exhibitions, films, or retail spaces are encouraged.

• You must share a TikTok video explaining why you should win and Your Vision for Beauty, using the hashtag #JointheCatalysts. 

• You must be over 21 to apply. 

• The Catalysts website and application portal are live and will accept applications until August 4, 2024, 11:59 PM ET.

APPLY HERE

^{Full Official Rules, program details & prize descriptions are available on The Catalysts World Website.}

We can't wait to see the transformative ideas that emerge from this collaboration between TikTok and Estée Lauder!

Kind regards,

Ali